Role: Photographer, ADIDAS 'She Breaks Barriers' campaign, India.
Client
Timeline
2 Weeks
Services
Creative Direction
Website
N/A
Challenge
ADIDAS launced the 'She Breaks Barriers' initiative to breakdown barriers faced by women in sports. The India segment of this campaign aimed to shed a spotlight on female athletes in the country to inspire the next generation.
Solution
As a part of this campaign, these are selected photographs captured of Indian boxer, Nikhat Zarin and Indian Sprint athlete, Hima Das, for ADIDAS’ Global campaign -‘She Breaks Barriers’, for International Women’s Day. The most popular post for this campaign in India, was reportedly this portrait of Hima Das (center) (source: Rachel Alvarez Leomon, Sprinklr Blog).
