Role: Direction and Creative Direction for the global brand launch video for Akasa Air, India’s newest airline.
Challenge
Brand brief: "Inspired by elements of the sky, 'The Rising A' logo of Akasa Air, symbolises the warmth of the sun, the effortless flight of a bird, and the dependability of an aircraft wing. Always moving upwards. Always inspiring to rise." The airline wanted to reveal their logo while featuring the elements that fuse to form it i.e. the sun, a bird, an aircraft wing and the rising flight of an aircraft. Given this would be the brand's first reveal, they also wanted to reveal the iconic brand colors (purple and orange), along with the new aircraft livery, to a global audience.
Solution
To incorporate all the various elements the brand wanted, I proposed a 2D animation treatment for the short, launch video. I directed a talented team of artists who helped bring this animation to life. We had a script, storyboard and visual development illustrations approved by the brand before commencing the final 2D animation sequence, a voice-over and composed music to finish the video. Credits: Animation by Improper Studios. Music By: Manish J Tipu.
